Football Finds x The Brentford Hive
We would like to start today’s blog with a huge congratulations. Our newest affiliate, The Brentford Hive, is officially the next creator to join the Football Finds team. This is a partnership we are incredibly excited about, because his content perfectly reflects what Football Finds stands for. Everything he posts is rooted in passion, community, and a genuine love for sharing the beautiful game with people from all over the world. To mark this celebratory moment, we sat down for a detailed conversation with The Brentford Hive to gain insight into his creative journey, his motivations, and his experiences in the world of football content. In this blog, we explore what inspires his work and share some valuable tips for anyone hoping to become a successful football content creator themselves.
Content creators across the world all have different personal motives for making content, and we wanted to understand exactly what drives The Brentford Hive to produce videos about his favourite team, Brentford. When we asked him, he spoke openly about how he simply “enjoyed talking about football.” For many of us, football is a go-to topic in everyday conversation, but The Brentford Hive took this familiar love of the game and found a way to globalise it. Instead of keeping his thoughts to casual chats with friends, he turned to social media to share them with thousands of people. He described how he loves “having a space to talk about my passion with other fans,” and how important that sense of community is to him. What might be a dream for many football fans—having their opinions heard and discussed by a large, engaged audience—has become his everyday reality. This alone highlights how valuable it can be to build a warm, supportive community when starting any form of content creation.
A question many of you at home might ask is: what lit the spark for The Brentford Hive to post his first video? Plenty of aspiring creators find themselves in the same position—wanting to make content but unsure how to take that first step. The Brentford Hive explained that his first video was posted when Brentford were promoted to the Premier League. It was an emotional moment for fans, but he turned it into an opportunity. What was already a historic day for the club became the foundation for what he hopes will eventually become his full-time career. He also talked about taking inspiration from the football YouTubers he regularly watched growing up. These creators played a role in shaping his style and encouraging him to begin, and he now hopes that he can eventually be that same source of inspiration for a new generation of content creators.
After posting content consistently for several years, many people naturally wonder what keeps someone motivated. According to The Brentford Hive, one of the most important factors is “consistency.” He believes showing up regularly helps grow a loyal audience and strengthens the trust viewers place in him. He takes pride in being one of the only Brentford-focused content creators who posts consistently, and he enjoys knowing that he is one of the few people updating fans daily on Brentford news. For many Brentford supporters, his social media platforms are now the go-to place for reliable updates, reactions, and general insight into everything happening at the club.
We also wanted to know what his favourite moment has been throughout his time making content. While many creators treasure milestones such as reaching new follower goals or hitting viral numbers, his standout moments are slightly different. He explained that his favourite experiences are when large, well-known creators reach out to him for Brentford-related insight. Being contacted by figures such as Joe Tomlinson and FPL Raptor is something he is extremely proud of. Providing these bigger names with trusted information on Brentford shows how far he has come and how respected he has become within the football content space.
Despite all of his achievements, The Brentford Hive remains a pleasure to talk to—polite, grounded, and genuinely passionate about what he does. Before our conversation ended, he wanted to share some advice for anyone hoping to follow in his footsteps and begin their own football content journey. His message was simple but powerful: be consistent, and talk about what you are passionate about. He encourages people to genuinely enjoy the topics they discuss, because if you love what you create, it becomes a hobby rather than a chore.
This mindset is at the core of his success, and it serves as a reminder that passion, community, and consistency are the true foundations of great content.
